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Just an e-publishing grad confessing about an industry transitioning from print to digital.

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L. Goodmanhttp://indiebeatsseats.comJust a 20something blogger navigating through this webosphere. Alter ego of Latesha Goodman

Micro-Business Project: Goals and Mission Statements

April 9, 2013 by L. Goodman

Readers,

It has been some time since our last meeting. That’s because for the past two weeks I’ve been hitting a writing wall. It has been challenging narrowing down the Micro-Business goals and missions. I never thought Goals and Missions were really that difficult. You are literally telling readers what your organization is designed to accomplish and telling them what they should expect from it.

Still for three long weeks I’ve struggled in accomplishing this task. Initially I thought having a leads generating website was a good site. Unfortunately my Plan A prospective partner did not share in my enthusiasm. Now I’m on Plan B, which may not be all that bad. While Travelers Travel Tales may not be a leads generator, it is designed to connect travelers with others.

The heart of Traveler Travel Tales is connecting nomadic souls through stories, music, movies, etc. In the end it may prove to be a better investment of time and energy. Plan B may not be what I plan, but I think it will prove to be a great adventure, which is what great traveling stories are made up of.

Yours truly,

An E-Publisher Confesses

 

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The Micro-Business Project

March 20, 2013 by L. Goodman

Readers,

I recently embarked on Climbing the Drupal Ladder, but regretfully I must press pause on those plans. Over the next 8 weeks I will be completing an exciting (big) project for my E-Publishing Theory and Practice class.  I’ve been tasked with developing a “micro-business” website, applying micro-advertising, selling clicks from my content and experimenting with search engine optimization. Although I’ve been blogging for almost five years, I’ve never developed a blog from scratch. This exciting course offers me a chance to have control over an e-commerce site and make executive decisions based on my audience interaction with my content. So I hope you will enjoy reading The Micro-Business Project as much I will enjoy writing it.

PROJECT FRAMEWORK

Goals/ Missions

  1.  Sites purposes/service/product? What is the costs and values can my service or product provide visitors?

Audience Analysis

  1. Who were you trying to reach and why?

  2. What cost-effective methods do you use to reach them?
    • Which plugins were the most effective? Which ones were the least effective?

Infrastructure & Features

  1. What Infrastructure/technical resource did you plan to use?

    • This will be broken down the technical resource by the development stages (wireframes, sitemapping,etc)
    • Did they meet meet your needs? If so, why? If not, why not?
    • What did you think would be the most popular components of your site? Were they?

Editorial Calendar 

  1. What was your content/product strategy?

  2. Were you able to deliver on your plan?

  3. What was the biggest challenge?

 

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E-Publisher Climbs Drupal Ladder

March 12, 2013 by L. Goodman

Readers,

I’m a firm believer in never setting an expiration date on my dreams, so the decision to climb the Drupal Ladder was a no brainer. The time has come for this e-publisher to stop confessing about publishing and begin professing her love for learning Drupal. After almost two years of blogging about publishing’s uncertainties I feel it’s time to branch out. Two years living in Washington, DC has taught me to be flexible, be open and be receptive to change.

So while my blogs won’t entirely focus on publishing, they will reflect the many professional changes underway in my life. Over the years, I’ve noticed how much I enjoy managing diverse projects, meeting new people and tackling new challenges. To me Drupal offers new exciting challenges that encompasses these three things. Hopefully these entries inspire others to overcome their self doubt to learn this content management system.

DrupalLadder_LateshaFollow @epubconfesses for more news and updates!

Yours truly,

An E-Publisher Confesses


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